Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment

Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.

Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.

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Mythbuster: Are Modern Truck and Car Emissions Comparable to that of Lawn Blowers? [Video]

With government agencies enforcing stricter emission regulations every year and auto manufacturers doing their best to prove that their cars are as eco-friendly as possible, hyperbole is part of the game.

A common saying is that the modern cars are cleaner than lawn equipment and that the carbon dioxide emissions they release are actually lower than that present in the air that comes into the combustion chamber.

Edmund's Insideline decided to put the theories to the test. Since cars come in all shapes and sizes, they chose two examples from the opposite side of the spectrum: a Fiat 500 mini and a Ford F-150 SVT Raptor Crew Cab pickup.

The diminutive Fiat is powered by a 1.4-liter four with 100HP, while the big and menacing-looking Raptor sports a 411HP 6.2-liter V8.

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Fiat Abarth 500 Takes on Subaru Impreza WRX STI on Italian Track [Video]

The Abarth 500, especially when fitted with the 'essesse' performance package that lifts the 1.4-liter turbocharged engine's output to 160-horses, is a capable little beast for its size and price, but is that enough to challenge a previous generation Subaru Impreza WRX STI on the racetrack?

Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.

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Artists Tweet that J.Lo's Promotion of the Fiat 500 During the American Music Awards was "Shameless"

Jennifer Lopez has appeared in most of the TV spots regarding the Fiat 500. And that's not all as the 42-year old singer, actress, record producer, dancer, television persona, and fashion designer brought along the Italian city car to the stage during her recent performance at the American Music Awards.

The move, however, came under some heavy criticism. Lopez was attacked on Twitter with messages like “I know I just didn’t see that damb Fiat. I KNOW I didn’t see that friggin’ FIAT” from Roots drummer, Questlove. Singer and award presenter, John Legend, tweeted “that had to be the most shameless thing I’ve ever seen in a performance. I was genuinely shocked.”

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Fiat USA: Out Goes Laura Soave, in Comes Timothy Kuniskis

After a relatively short stint as the head of the Fiat brand in North America that lasted only 20 months, the Chrysler Group announced today that Laura Soave has left the company without giving a reason for her departure.

The Detroit-based automaker issued a statement saying, "Laura Soave has left the Company and will pursue other interests" adding that she will be replaced by Timothy Kuniskis, who recently served as Director for both the Chrysler Brand and Fiat Brand Product Marketing.

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Fiat 500 Abarth Hottie is Not Italian, but Who Cares? And Oh, There’s a New J.Lo Spot Out

Not that we mind one bit, but remember the scorching hot brunette starring in Fiat's 500 Abarth commercial? Whom are we kidding, of course you do.

Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to believe that she is Italian, the bodacious, long-legged model is in fact Romanian and her name for those of you familiar with "Google Image Search" is Catrinel Menghia.

But then again, isn't that the case with the Fiat 500 in the sense that it's not built in Italy but in Tychy, Poland and Toluca, Mexico?

And since we're on the topic of Fiat 500 ads, the Italian company just released nother commercial with Jeniffer Lopez, this time for the limited production 500 by Gucci Edition, which you can watch with or without your palm facing your head in the video after the jump.

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That's More Like it: Naughty 2012 Fiat 500 Abarth Ad [Video]

After seeing the lukewarm response to its U.S. market commercials on the 500C starring Jennifer Lopez (…or was that the other way around?), Fiat's marketing division put its act together and presented a more appropriate ad for its 2012 500 Abarth, which was unveiled today at the Los Angeles Auto Show.

The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".

You can take a look at the clip for yourself in the video after break.

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New 2012 Fiat 500 Abarth Hits U.S. Shores with 160HP 1.4L Turbo Engine [36 Photos]

After the U.S. launch of the regular Fiat 500 and the canvas-top 500C, it's time for the Italian automaker to introduce the sportier version of its retro-styled mini, the new 2012 500 Abarth that makes its debut today at the Los Angeles Auto Show.

The good news is that Fiat opted to offer the 500 Abarth with a more powerful engine than the standard 135-horsepower four-banger that's available on the basic European model.

In the States, the hot 500 gets a turbocharged, twin intercooled and MultiAir-equipped 1.4-liter engine that produces a more robust 160-horsepower at 5,500 rpm and 170 lb-ft (230Nm) of peak torque between 2,500 and 4,000 rpm.

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Camal’s Retro Sexy Fiat 500 Marcia Corta

What happens when two people who share their passion for sports cars and motorbikes meet under the right circumstances? It depends, but if we ‘re talking about two Italians, Alessio Minchella (designer) and Alessandro Camorali (surface and product development) who met in 2010 while working at Pininfarina, the result is a new company, Camal, and a new product. Read more »

Fiat Rumored to Bring Bravo Successor to the U.S. Market

The launch of the Fiat 500 in the U.S. market has whetted the Italian company’s appetite, as according to reports, Fiat is now considering the addition of a second model to its North-American range, the successor to the Bravo. As we wrote last month, the next-generation Bravo will take the shape of a small crossover with Fiat looking to emulate the success of Nissan's Qashqai.

The 500's early sales figures have exceeded the firm’s expectations despite initial concerns about relaunching the Fiat brand in the U.S. with such a small car. The partially open-top 500C was added to the range recently, with more powerful Abarth versions to follow in the very near future.

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Top Gear Spotted in Italy with Three Hot Hatches

If there is one television crew that is almost impossible to go by unnoticed (at least by the male population) anywhere they go in the world, it is the hosts of BBC’s widely popular Top Gear program. This time, Jeremy Clarkson, James May and Richard Hammond were spotted in the medieval town of Lucca in Tuscany, central Italy. Read more »

Fiat 500 by Gucci Priced from £14,565 in Britain

Having launched a new spicy campaign for the 500 by Gucci starring Russian bombshell Natasha Poly, Fiat is now beginning to announce pricing for individual markets. Today, the Italian released details for the United Kingdom, where the limited edition model designed by Gucci will be offered with two gasoline engines, a 1.2-liter unit priced at £14,565 OTR and a 0.9-litre TwinAir, which won the International Engine of the Year accolade and costs £15,765 OTR.

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Some Like it Very Hot: Fiat’s New Campaign for 500 by Gucci

Russian model Natalya Sergeyevna Polevshchikova, more commonly known as Natasha Poly, is the new face (and legs…) of Fiat’s advertising campaign for the limited edition 500 by Gucci. The blonde temptress from the land of hot spies, beautiful ballets and Vodka, is dressed in a one-of-a-kind black leather ensemble and is all over the 500’s ultra compact body [sic...].

The campaign was imagined by Gucci Creative Director Frida Giannini, who was also responsible for the design of the special edition 500. Fiat said the single and double-page advertisements will appear in publications throughout the year.

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Fiat’s 0.9-Liter TwinAir Scoops the “International Engine of the Year 2011” Award

And the big winner of the 2011 edition of the coveted International Engine of the Year is…Fiat’s 0.9-liter twin-cylinder gasoline engine also known simply as the TwinAir. A jury comprised of 76 journalists and industry experts from 36 different countries were convinced by the 875 cc unit's low emissions, high fuel economy and impressive output for its size, awarding it four awards: “Best New Engine 2011”, “Best Green Engine 2011”, “Best Sub 1-Liter Engine” and the “International Engine of the Year 2011” overall award. Read more »

New Special Edition Fiat 500 Blackjack with Matte Finish

Fiat has announced a new limited edition version of the 500 city car, which will go on sale across Europe (including Britain) in September. Called, appropriately enough, the 500 Blackjack, the special mini is decked out in a matte black finish with glossy black details such as the door handles, exterior mirrors, fog lamp surrounds and bumper trims. The car rides on 16-inch black alloy wheels with a red frame on the center, while some variants also get red brake calipers.

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New Fiat 500 Prima Edizione: Special Edition Version for U.S. Market

We assume you already know that Fiat is planning to kick off sales of the retro-styled 500 mini in North America at the end of 2010, so let us share the latest news. Fans of the Italian brand here in the States will be treated with the limited-run Fiat 500 'Prima Edizione' (Italian for First Edition), of which only 500 examples will be built.

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VIDEO: Fiat 500 & 500C with New Two-Cylinder Turbo Engine

The crew from Fiat have published some B-roll footage of the 500 hatch and cabriolet models fitted with the Italian firm's new 0.9-liter turbocharged two-cylinder gasoline unit as well as a separate (and somewhat less appealing) video of the engine alone.

The Twinair unit the first of a new family of two-cylinder engines that will be used on numerous A- and B-segment cars of the Fiat Group. This particular version produces 85HP propelling the 500 hatch from zero to 100km/h (62mph) in 11 seconds and returning a combined fuel consumption of 4.1 lt/100km (57.4mpg US) with C02 emissions of just 95g/km. Read more about the new Fiat 500s in our previous post here.

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Fiat 500 and 500C get New TwinAir 85HP Two-Cylinder Turbo Engine

Fiat has rolled out the production version of its long-awaited two-cylinder gasoline engine family called TwinAir that's has been developed by FPT (Fiat Powertrain Technologies). The first car to receive the new turbocharged engine is the Fiat 500, in both three-door and convertible forms, with sales to begin from September, 2010.

The innovative 0.9-liter two-cylinder gasoline unit implements several technologies, including a small-sized turbine, start and stop and the firm's MultiAir electro-hydraulic valve management system that reduces fuel consumption and emissions by controlling air directly via the inlet valves, without using the throttle.

Fiat says that compared with a medium-sized four-cylinder of equal performance, the new Twinair engine is significantly shorter (-23%) and lighter (-10%), while returning 30% lower fuel consumption.

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Fiat UK Prices New Abarth 500C 140HP and Punto Evo 165HP

The new Abarth 500C will cost from £17,500 OTR and the Abarth Punto Evo from £16,500 OTR, Fiat's UK arm announced. Both models will make their UK public debuts at this weekend's Goodwood Festival of Speed, before going on sale in Britain from Saturday 17 July.

The semi-convertible Abarth 500C is motivated by a 140HP 1.4-liter turbocharged four-cylinder engine, which provides a top speed of 127mph and a 0-62mph (100km/h) time of 8.1 seconds, while returning 43mpg UK on the combined cycle.

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Pogea Racing Tunes Fiat 500 Abarth Ferrari Dealers Edition to 264HP

German tuning firm Pogea Racing believes that there's something fundamentally wrong about a hot hatch carrying the Ferrari nameplate that's powered by an engine producing only 165-ponies . So the tuner decided to do something about it.

The car in question is the extremely rare Fiat 500 Abarth Ferrari Dealers Edition (there's also a non-Abarth model). Starting with the stock engine, Pogea Racing upgraded the 1.4-liter turbocharged unit with a larger turbocharger and intercoolers, new exhaust system, modified downpipe, new catalytic converter and recalibrated ECU.

The result? Output has been inflated from 165HP to 268HP, with torque climbing from 230Nm to 330Nm / 243.4 lb-ft.

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