Subaru BRZ GT300 Fires up on the Track: First Official Video

Only a select few will be able to get behind the wheel of the new BRZ GT300, but Subaru hopes to create a strong link between the production and the racing versions of its new rear-wheel drive coupe, both of which made their world premiere at this week's Tokyo Motor Show.

The impressive looking BRZ racer will compete in the in the GT300 class of the 2012 SUPER GT series in Japan. The GT300 cars are much more regulated than the vehicles in the GT500 class with their output limited to 300-horsepower, which means we may see Subaru opting for a turbocharger to increase the standard model's 2.0-liter boxer engine's output.

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If Looks Could Kill: Meet the 1999 Subaru Impreza Casa Blanca Limited Edition

Subaru is one of those automakers that will either bore you to death or irk you with the styling of its products, but scarcely, if ever, cause any excitement with its designs.

The Impreza series is a characteristic example going from boredom to controversial and vice versa not only with each new restyling, but sometimes even within the same generation.

Time to meet the Impreza Casa Blanca - a special edition version of the first generation Sport Wagon with the 1.5-liter boxer engine that was introduced in Japan in 1999 to address the craze consumers had for retro styled cars at the time.

And yes, you read that correctly: the Casa Blanca isn't a abomination creation from some unknown coachbuilder but an official Subaru product and it was produced from 1999 to 2000 in a limited run of 5,000 units!

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Subaru BRZ Joins its Toyota Sibling at the Tokyo Motor Show [Live Photos + New Videos]

Danny de Vito and body builder-turned actor-turned California governor, Arnold Schwarzenegger, were probably the only twins that were completely different to one another. On the other hand, that was a comedy film in which artistic freedom allows the producers to do anything they please.

In the real world, human twins may indeed differ, mostly in character – though not as much as Arnie and Danny by any stretch of the imagination. In the automotive world, however, when two manufacturers jointly develop a vehicle, 99.9% of the times it ends up being identical to its sibling.

Even Subaru and Toyota are not pretending that their BRZ and 86/GT86 are anything but the same car. They clearly admit it in their press releases and even inscribe it on the engine cover. It’s badge engineering, pure and simple.

Therefore, all the hoopla about the extremely low center of gravity, the compact dimensions, the fun to drive RWD configuration et al is repeated in the BRZ which also made its premiere today at the 42nd edition of the Tokyo Motor Show.

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Subaru BRZ Makes its Video Debut, Plus New Photo Album with First Shots of the Interior

The production versions of the jointly developed Subaru BRZ and Toyota 86 twins are making their world premiere today at the Tokyo Motor Show.

We’ve already brought you the news on the BRZ, but for those of you interested, Subaru has unleashed a promotional video as well as a second round of pictures including the very first images of the coupe's interior that is identical to the 86 right up to the digital clock that brings back memories of the go-go 1980s. Oddly, Toyota and Subaru ditched the cassette player…

As a reminder, the BRZ runs on very low mounted 2.0-liter flat-four with direct-injection technology and an output of 200 ponies that are directed to the rear wheels through a choice of 6-speed transmissions (manual and automatic).

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Fiat Abarth 500 Takes on Subaru Impreza WRX STI on Italian Track [Video]

The Abarth 500, especially when fitted with the 'essesse' performance package that lifts the 1.4-liter turbocharged engine's output to 160-horses, is a capable little beast for its size and price, but is that enough to challenge a previous generation Subaru Impreza WRX STI on the racetrack?

Well, as any driver with some experience on the circuit will tell you, it’s as much about the car as it is about the person sitting behind the wheel. That said, the Abarth 500 shouldn't come close to an STI in the right hands but it's plausible under certain circumstances.

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From 0 to Crash in 18 Seconds: Subaru Impreza STI Track Racer Bummer

Imagine this: you're all suited up, complete with racing helmet, gloves and shoes, bolted in the racing bucket seat of a Subaru Impreza WRX STI with your buddy by your side to experience the thrill of a life time on the race track.

But alas; as soon as the flag goes down your STI stalls and the engine shuts off. Your friend chuckles but no worries, just turn the key and fire up the turbocharged flat four and let's take it from the start.

Okay, we're ready now and yes, 18 seconds later you've reached the final cone and you can unleash the awesome power of Subaru's boxer engine only to…crash into a wall! On the bright side, you may have just set a new track record for the fastest crash ever…

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Subaru BRZ Concept STI: Live Photos from LA Auto Show and New Promo Video [Updated]

The highly anticipated Subaru BRZ Concept STI made its debut today at the 2011 Los Angeles Auto Show in order to prepare us for the production model that is scheduled to appear at the Tokyo Motor Show in Japan on November 30 before it goes on sale worldwide next spring.

The BRZ is the outcome of the team-up between Toyota and Subaru, and it's a sister model to the Toyota FT-86 and the Scion FR-S rear-wheel drive coupes, and as such, all three models share the same platform and mechanical hardware including the Subaru-sourced 2.0-liter flat-four engine upgraded with Toyota’s D-4S direct injection technology.

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New Video Footage of Subaru Impreza WRX STI’s Record Run at the Isle of Man TT

After seeing the growing the attention and interest on Mark Higgins' record lap time -and not to mention, a very close call with a wall during the practice runs- in a U.S. specification 2011 Impreza WRX STI 305HP at the historic Isle of Man TT Mountain Course, Subaru’s American arm issued a new video of the event.

The former British Rally Champion achieved speeds of up to 162 MPH (260 km/h) and a lap time of 19 minutes 37 seconds over the 37-mile track, which runs through several small towns with trees, stone walls, and buildings and includes more than 200 corners.

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VIDEO: Mark Higgins' Awesome Save at 150MPH at the Isle of Man TT

We’ve already told you about former British Rally Champion Mark Higgins’ record lap on the famous Isle of Man TT Mountain Course driving a US specification 2011 Subaru WRX STI in a previous article here, but today, we stumbled upon two in-car video clips, courtesy of Road & Track magazine.

Aside from smashing the late Tony Pond’s long-standing record in a Rover 827 Vitesse from 1990 by more than two minutes, Higgins also displayed some amazing driving skills saving the day when the WRX STI started swerving at 150mph (241km/h) after he hit a small bump on the road. In the video you can hear Higgins saying "Biggest moment of my life there...".

Commenting on the incident, Dominick Infante, National Manager, Product Communications, Subaru of America, said: “The WRX STI performed incredibly well at near flat out speeds and Mark drove impeccably. His save at Bray Hill at 150 MPH was some of the best driving any of us have ever seen." Buckle up and watch the two in-car-videos after the break.

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Too Close for Comfort: Subaru Impreza WRX Flips Over Right in Front of Spectators in Canada

A fun track day at the Toronto Motorsports Park near the town of Cayuga in Ontario, Canada, almost turned tragic for both the driver and many of the spectators gathered behind the safety wall when an older generation Subaru Impreza WRX flipped over after exiting a corner.

From the video, it looks like the driver of the Impreza took the corner wider and faster than he was ready for and as a result crashed into, or rather ran over, the safety haystack near the wall, which acted as a launching ramp lifting the car into the air only inches away from the spectators. The car then landed on its rooftop several feet away.

According to eyewitnesses, the driver of the Subaru, who was wearing a helmet, was shaken but...not stirred. But enough talking already. Follow the break to watch both the incident as it happened and the aftermath.

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Forza Motorsport 4: Here’s how they Record Car Engine Sounds

Long gone are the days when video game developers used simple electronic instruments to emulate car engine sounds for their racing games. Now, thanks to a dramatic increase in video games sales, which of course resulted in huge budgets, developers can justify the costs of recording the actual sounds of each car featured in their games.

For those of you wondering how it’s done, the tech-savvy crew over at Electricpig were invited to Redmond, Seattle by the creator of the Forza Motorsport gaming series, Turn 10 Studios, to witness the recording of a previous generation Subaru Impreza WRX STI.

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More Screaming Passengers from the 2011 Red Bull Car Drift Event in Lebanon

We don’t know about you, but we certainly enjoyed watching the video of a male passenger freaking out during a ride around a drift course, so we decided to do a little bit of online research to find out what it was all about. We discovered that the joy ride was part of the Red Bull Car Park Drift 2011 event and it took place in Lebanon.

The man behind the steering wheel of the Subaru Impreza WRX STI is 34-year-old Abdo Feghali from Lebanon. He is a professional rally driver who also participates in drift contests and events such as the one organized by Red Bull.

If you liked the first video we showed you, then follow the jump to watch the reactions of the same male passenger, this time sitting at the back between two women (oddly enough no one was wearing seat belts…), as well as some new footage of other people that took a ride including the beautiful lady you see pictured above.

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Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign

Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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VIDEO: 2011 Subaru Impreza WRX STI Test Car Laps the Nurburgring in 7:55.00, Faster than Panamera and CTS-V

Subaru has just released test footage of its soon-to-be-launched 2011 Impreza WRX STI sedan from the Nurburgring race track. Described by the Japanese automaker as the firm's "fastest WRX STI ever", the 2011MY turned the Nurburgring race track in an impressive 7 minutes and 55 seconds in the hands of four-time World Rally Champion, Tommi Mäkinen.

For those keeping track, rally legend and Porsche test driver, Walter Röhrl, lapped the 'Ring with the 500HP Panamera Turbo in an unofficial time of 7 minutes and 56 seconds, while Cadillac's 556HP CTS-V clocked a 7:59.32 lap in 2008.

But there's a catch; the 2011 STI that lapped the 'Ring was in Subaru's own words, a prototype model. According to the company, the test car combined a series of production performance upgrades from the JDM-only R205 and C-Spec STIs including a larger turbocharger with some additional mods such as under body aero parts and aluminum fenders.

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