Subaru Targets Young Asian American Buyers with New Sweet Tomorrow Campaign

Subaru’s American division is taking audience segmentation a step further with the release of a new advertising campaign for the 2011 Legacy that specifically targets the Chinese-American market. The campaign has been produced in Cantonese, Mandarin and English, and can be seen across a wide variety of media placements including TV, print, online and out-of-home running.

The television spot is called “Sweet Tomorrow” and it shows a young Chinese American couple preparing for the birth of their first child. The advert is scheduled to air through October 2011.

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Subaru Issues Another Recall for 2010 Legacy Sedan and Outback Models

Many owners of the 2010 Subaru Legacy sedan and Outback will soon receive a second recall notification for their cars in a period of a little over two months. In May, the Japanese company recalled both models over a problem with the continuously variable transmission (CVT). This latest recall concerns a "defect in the steering roll connector".

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New JDM Subaru Legacy B4 2.5GT tS [as in Tuned by STI]

Subaru's in-house tuning arm STI has added some flair to the latest generation of the Japanese market Legacy B4 sedan and its Touring Wagon brethren. The limited production Legacy 2.5GT tS (Subaru talk for Tuned by STI) models come with various cosmetic and performance enhancements, but unfortunately, no upgrades to the 2.5-liter flat-four turbo engine.

The list of performance goodies includes a Bilstein suspension, strut tow bars, sport exhaust system, and 18-inch multispoke alloy wheels shod in 225/45 R18 rubber.

On the outside, STI's team added a front lip spoiler on both models, along with a discreet boot lid spoiler for the B4 sedan and a roof spoiler for the Touring Wagon.

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