Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment

Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.

Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.

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Mythbuster: Are Modern Truck and Car Emissions Comparable to that of Lawn Blowers? [Video]

With government agencies enforcing stricter emission regulations every year and auto manufacturers doing their best to prove that their cars are as eco-friendly as possible, hyperbole is part of the game.

A common saying is that the modern cars are cleaner than lawn equipment and that the carbon dioxide emissions they release are actually lower than that present in the air that comes into the combustion chamber.

Edmund's Insideline decided to put the theories to the test. Since cars come in all shapes and sizes, they chose two examples from the opposite side of the spectrum: a Fiat 500 mini and a Ford F-150 SVT Raptor Crew Cab pickup.

The diminutive Fiat is powered by a 1.4-liter four with 100HP, while the big and menacing-looking Raptor sports a 411HP 6.2-liter V8.

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Artists Tweet that J.Lo's Promotion of the Fiat 500 During the American Music Awards was "Shameless"

Jennifer Lopez has appeared in most of the TV spots regarding the Fiat 500. And that's not all as the 42-year old singer, actress, record producer, dancer, television persona, and fashion designer brought along the Italian city car to the stage during her recent performance at the American Music Awards.

The move, however, came under some heavy criticism. Lopez was attacked on Twitter with messages like “I know I just didn’t see that damb Fiat. I KNOW I didn’t see that friggin’ FIAT” from Roots drummer, Questlove. Singer and award presenter, John Legend, tweeted “that had to be the most shameless thing I’ve ever seen in a performance. I was genuinely shocked.”

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Fiat 500 Abarth Hottie is Not Italian, but Who Cares? And Oh, There’s a New J.Lo Spot Out

Not that we mind one bit, but remember the scorching hot brunette starring in Fiat's 500 Abarth commercial? Whom are we kidding, of course you do.

Well as one of our commentators, Vlad Ewan, pointed out, even though Fiat's ad would like us to believe that she is Italian, the bodacious, long-legged model is in fact Romanian and her name for those of you familiar with "Google Image Search" is Catrinel Menghia.

But then again, isn't that the case with the Fiat 500 in the sense that it's not built in Italy but in Tychy, Poland and Toluca, Mexico?

And since we're on the topic of Fiat 500 ads, the Italian company just released nother commercial with Jeniffer Lopez, this time for the limited production 500 by Gucci Edition, which you can watch with or without your palm facing your head in the video after the jump.

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That's More Like it: Naughty 2012 Fiat 500 Abarth Ad [Video]

After seeing the lukewarm response to its U.S. market commercials on the 500C starring Jennifer Lopez (…or was that the other way around?), Fiat's marketing division put its act together and presented a more appropriate ad for its 2012 500 Abarth, which was unveiled today at the Los Angeles Auto Show.

The new advertisement conveys the message that the 160-horsepower 500 Abarth is a naughty little Italian city car in a cheeky but tasteful way. The 1-minute long commercial concludes with the female voiceover, "The Fiat 500 Abarth. You'll never forget the first time you see one".

You can take a look at the clip for yourself in the video after break.

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New Fiat 500 Prima Edizione: Special Edition Version for U.S. Market

We assume you already know that Fiat is planning to kick off sales of the retro-styled 500 mini in North America at the end of 2010, so let us share the latest news. Fans of the Italian brand here in the States will be treated with the limited-run Fiat 500 'Prima Edizione' (Italian for First Edition), of which only 500 examples will be built.

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VIDEO: Fiat 500 & 500C with New Two-Cylinder Turbo Engine

The crew from Fiat have published some B-roll footage of the 500 hatch and cabriolet models fitted with the Italian firm's new 0.9-liter turbocharged two-cylinder gasoline unit as well as a separate (and somewhat less appealing) video of the engine alone.

The Twinair unit the first of a new family of two-cylinder engines that will be used on numerous A- and B-segment cars of the Fiat Group. This particular version produces 85HP propelling the 500 hatch from zero to 100km/h (62mph) in 11 seconds and returning a combined fuel consumption of 4.1 lt/100km (57.4mpg US) with C02 emissions of just 95g/km. Read more about the new Fiat 500s in our previous post here.

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