Peugeot Creates Interactive Print Ad with an Inflatable Mini Airbag for the 408 Sedan

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French carmaker wanted to communicate the compact-sized model’s safety features, namely the availability of six airbags with eight protection points.

Peugeot turned to the creative people of the Sao Paulo-based advertising agency Loducca who came up with an interactive print ad for the 408. The company used a supplier from China to create 50,000 mini airbags, which were then inserted in one of Brazil’s most reputable business magazines, the Exame.

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Honda CR-Z and Peugeot RCZ in Diesel vs Hybrid Duel [with Video]

In Europe, Honda's CR-Z hybrid hot hatch isn't the only eco-friendly sports car available to buyers of average means. One of the most recent arrivals in the category is Peugeot's striking RCZ sports coupe that is offered with a frugal 2.0-liter diesel engine.

Two cars, two different approaches on the same topic. But which one is better? To answer this question, British magazine Auto Express took both sports cars and tested them to see which one comes on top in typical everyday use.

If you read between the lines - or in this case, the tester's words, the RCZ is a better car picking up the title in fuel economy, performance, interior styling and quality, as well as exterior looks. But -there's always a but, isn't there?- the entry-level RCZ Diesel costs £5,251 [about US$7,900 or €6,500] more than the basic CR-Z, which ultimately makes the comparison unjust.

Video and some quick facts we gathered on both cars after the jump.

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