Superb: Skoda's Cheeky Print Ad on Automatic Ambient Lighting

This is one of those print adverts that you may not be sure what is being promoted upon a first glance but you'll definitely remember once you get it and start smiling.

The ad is for the European market Skoda Superb, a spacious mid-size saloon (available as an Estate as well) based on a stretched version of the VW Passat's platform, and it highlights the saloon's automatic ambient lighting positioned under the doors and exterior rear-view mirrors by showing a middle-age man wearing red heels and fence net stockings.

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New Skoda Superb Fastback Design Concept

With Volkswagen and Audi both featuring what marketers and advertising agencies like to call "four-door coupe" models in their range (the Passat CC and A5 Sportback respectively), one wonders why the German group hasn't added a similar model to their more mainstream brands, Seat and Skoda.

Czech architect and designer Pavel Hrubyi decided to take matters in his own hands (or so to speak) and draw a four-door coupe, sportback, fastback or whatever else you would like to call it, proposal for the Skoda brand based on the firm's range-topping Superb saloon.

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