Auto Couture: Fashions Designers get Creative with Recycled Lexus CT 200h Hybrid Parts

Lexus has bridged the worlds of cars and high-end fashion with a new project that challenged four fashion designers to create unique clothing pieces and accessories from more than 2,000 individual parts of a completely dismantled CT 200 hybrid hatchback for an advertising campaign that will appear in the January 2012 issue of Vogue magazine. Read more »

Ad Watch: Renault Wind Roadster and Lexus CT 200h Hybrid

Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different. Read more »

Lexus Debuts Interactive Film for CT 200h Compact Hybrid

Lexus wants to give people a chance to call the shots in a new video campaign focusing on its upcoming 2011 CT 200h five-door hatchback. It's called "Dark Ride".

The luxury marque is making a short action film with a recognizable star racing around it a new model. Now you're thinking, "Wait, didn't BMW do this a while back? And Audi (kind of), more recently?"

Ah, but those films weren't interactive...

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