Showing posts with label Land Rover Defender. Show all posts
Showing posts with label Land Rover Defender. Show all posts

Thursday, November 17, 2011

Land Rover Brings Revised DC100 Concepts to LA Auto Show to Gauge Reactions [Updated Gallery]


Land Rover would like to know if there is an appetite for the next generation of the Defender that is being previewed by a pair of new concept models.

To that end, the British automaker brought both its DC100 hardtop and DC100 Sport convertible 4x4 studies to this week's Los Angeles Auto Show to gauge customer reactions and explore the possibility of bringing the Defender back to the US market.

"Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey," says John Edwards, Land Rover Global Brand Director. "We are here in LA to showcase our DC100 and DC100 Sport concepts and start to actively explore the possibility of bringing the future Defender to North America."

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Saturday, June 4, 2011

Ad Watch: Land Rover Defender Passport


The clever minds over at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign called ‘Passport’ for Land Rover’s rugged Defender 4x4. The ad shows an open passport with the airport stamps outlining the shape of the short-wheelbase Defender. Without using any words, the ad clearly conveys the message that the original Land Rover model is a vehicle aimed at adventurous travelers. Very clever indeed. Read more »