Dodge Boss Says Next Viper will Appeal to a "Broader Segment of the Market"

The next generation of America's second most famous thoroughbred sports car after the Corvette, the Dodge Viper SRT10, is entering its final phase of development as we approach its market launch that's slated to occur sometime in 2012.

In the past year or so, Dodge officials have been letting out bits and pieces of the puzzle that give us some idea of the direction that the company plans to follow with the first new model to be development under the ownership of the Fiat Group.

On the sidelines of this week's 2011 Los Angeles Auto Show, Rick Kranz from Automotive News had the opportunity to talk to Dodge boss Reid Bigland about the new Viper SRT10.

Bigland told Kranz that the redesigned model "will appeal to a broader segment of the market" and that we should expect it next year but most likely not at the 2012 Detroit motor show.

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2012 Dodge Durango SUV (or Magnum) Scooped Undisguised!

Thanks to Twitter user who posted a link to a Twitpic page, we now have the first photo the 2012 Dodge Durango, which could end up being named Magnum or something entirely different, without any trace of camouflage.

The full size SUV model is believed to ride on the same or lengthened version of the 2011 Jeep Grand Cherokee platform, which was developed alongside the next generation Mercedes-Benz ML SUV.

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2011 Dodge Challenger Facelift Scooped Undisguised!

Now here's a nice surprise for Dodge fans. A member of the Mopart forums has snagged some photos of what appears to be the facelifted 2011 Dodge Challenger in R/T trim without a single trace of camouflage. The cosmetic changes over the 2009/2010 muscle-coupe are extremely subtle and it will take a trained eye to spot the differences.

These include the reshaped lower intake up front (basically, the designers turned it upside down) and the elimination of the Ram nose emblem on the hood, plus a new set of door handles. It is possible that the 2011 Challengers could feature more changes on the outside and in particular the rear end as we don't have any other photos of the car.

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