Now That's Giffy: Citroën goes Artsy with DS5 Cinemagraphs

If you're into photography, then you've probably heard about cinemagraphs. If you haven't, then please allow us a moment to explain.

Cinemgraphs are still images that contain living elements within themselves. They are created by uniting a series of pictures or video frames into an animated GIF file resulting in a motionless picture in which a minor looped animation occurs.

In Citroën's case, the French automaker's British arm commissioned automotive photographer James Lipman and design agency TIZA Creative to produce a series of cinemagraphs to showcase the new DS5's interior and exterior.

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Citroën Designers to Answer Questions about New DS5 on Facebook

Citroën is the latest carmaker to embrace the power of social media to communicate with its consumer base. The French company announced on Wednesday that it will host a live video web-chat on social networking site, Facebook, allowing the public to ask questions on its upcoming DS5 crossover.

The web-chat will Broadcast live from Citroën’s C_42 building on the Champs-Elysées in Paris between 12pm and 1pm (BST) on Friday, 24 June, with the panel including Pierre Monferrini (Project Manager for DS5), Andy Cowell (Citroën Design Manager) and Frédéric Soubirou (Designer of the Citroën DS5).

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