Aston Martin Cuts Back Production of Rapide Due to Poor Sales

Seems like the recession isn’t hitting just common people, but is also affecting the market for $200,000-plus supercars. One such example is the Rapide, Aston Martin’s sports sedan, whose sales are falling way off initial expectations.

According to media reports, the British carmaker is cutting back production of the Rapide to 25 cars per week, which translates to 1,250 per year, or 750 less than initial estimates.

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Aston Martin to Move Production of Rapide from Austria to the UK

For the past two years, Aston Martin has been manufacturing the Rapide at Magna Steyr’s facilities in Austria, but that’s about to change soon as today, the British automaker announced that it will move production of the four-door sports saloon to the company’s Gaydon headquarters in Warwickshire, UK. The company said the necessary upgrades at its Gaydon headquarters for Rapide will begin immediately with a view to begin production of the Rapide in the second half of 2012. Read more »

That's Gotta Hurt: Tree Falls on New Aston Martin Rapide Sedan and Bentley Continental Supersports

Here's a sight that no driver would like to see his car in, even more so if the vehicles in question are a spanking-new $200,000+ Aston Martin Rapide sports saloon and a Bentley Continental Supersports.

According to Joel Feder (the man who took these photos), the incident happened at the Midwestern Automotive Media Association earlier this week when a thunderstorm followed by hail and strong winds took down a tree that landed right on the parked Aston Martin and Bentley.

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